Southern Jewelry
She Will Be Proud To Say
My Diamond Came From Southern Jewelry

About Red Box Diamonds


"Words Of Wisdom Before You Buy A Diamond"
Don't be fooled by bogus certificates mostly offered by TV, Internet and chain stores. Just because a diamond is certified and uses the same grading marks such as VS1 clarity, H-I color etc. does not mean it is graded by the same standards as a stone graded by a certified GIA diamond grader. Most chain stores have their own in-store self created certificates. In Other Words, even though both stones are graded the same, that does not mean you are comparing the same quality stones.

"What To Look For And What Questions To Ask "
* Look for surface cracks. Move the diamond around to create a glare on each facet. Diamond with surface cracks have the potential to actually break when setting or when bumped.
* Has the diamond been color treated or is it natural?
* Is the diamond clarity enhanced or is it natural?   Never buy a clarity enhanced diamond, this is one that has been drilled to remove carbon and filled with a clear substance. Someday when you take your ring in for repair and the jeweler heats it with a torch, the glue will turn black and come out.
* Are the facets smooth or do they have sanding lines?

Are you confused about buying a diamond?   
The answer is a Red Box certified diamond from Southern Jewelry In Columbia, MS.   The Red Box certified diamond program is sponsored by Stuller, the largest and most reputable wholesale jewelry company in the U.S.  Every jeweler in the U.S is familiar with the name Stuller.  This program offers a variety of certificates , Stuller, GIA & EGL.  Ed & Billie Beets , with over 30 years of experience, stamp the final approval before we sell it to you.

What are the advantages:
* A Red Box Certificate means the diamond was graded by a certified diamond grader, not your jeweler or the store doing the selling.
* A Red Box certificate gives you the tool needed to compare diamond prices.
* It means no retail store can dispute the authenticity of your diamond.
* Your diamond will have a laser inscribed microscopic number .   "No one can ever switch your diamond."
* If you ever want to upgrade, we will give you full credit towards a new diamond.
* The Red Box Program offers a full year of insurance, absolutely free.

Diamond Buying Tips:
* If the store does not have a microscope, you're in the wrong place to buy a diamond. Buying something as small as a diamond without taking a look with a microscope is like buying a car from a mile away.
* Beware of in-store certificates, know who you are buying from.
* Not all diamond certificates use the same grading standards.
* Be sure you are comparing same type certificates.

Trade Up Program:
Southern Jewelry will credit you the original, retail purchase price you paid toward the purchase price of any other Red Box Diamond of greater value in our inventory. (This is diamond only, not to include the mounting and setting price.)

Free Insurance:
Your insurance policy is absolutely free for one full year. This protection provides you with worldwide coverage against theft, loss or mysterious disappearance. Free coverage of the Red Box Diamond begins on the postmarked date of the registration form.
Disclaimer::: The insurance policy is the customers responsibility to activate and is offered by our diamond supplier and not Southern Jewelry. Southern Jewelry is not responsible in any way for insurance claims.

What Determines The Price Of A Diamond

The most popular term is The Four Cís: Color, Cut, Clarity and Carat wt.

Color:  has a range from D-Z,
Clarity:  is a variety of 10 different grades.
Cut:  is the shape and the symmetry of the stone.
Carat Wt:  is simply the weight of the stone.

Tips For Your Microscope Viewing
Be sure to focus the microscope yourself. A microscope has a very small depth of field. A salesperson can make an inclusion completely out of focus and the diamond will appear clear. Move the diamond around and let the light hit every facet checking for nicks and surface cracks. A salesperson can use a microscope for two reasons. One is to help you understand what you are buying and the other is to criticize your personal diamond which you purchased somewhere else. Unless you have purchased a flawless diamond and paid a very high price, your diamond has one or more inclusion. Diamonds are graded under 10X power but most diamond scopes have a 30X power option. If you focus on an inclusion the size of piece of dust and present it on a TV screen 2 Feet wide, now youíre looking a 2 foot wide inclusion. This will frighten anyone. This is a common practice used to make the other store look bad.

A diamond's beauty, rarity, and price depend on the interplay of four characteristics known as the 4 C's- carat weight, cut, clarity, and color. The more rare the diamond's characteristics, the more valuable it is.



Diamonds have internal features, called inclusions, and surface irregularities, called blemishes. Together, they're called clarity characteristics. A diamond's clarity grade is based on the relative absence of clarity characteristics.

Internally Flawless
Very Very Slightly Included
Very Slightly Included
Slightly Included

The Gemological Institute of America's color grading scale starts at D and goes through Z. Each letter grade represents a range of color, rather than one specific color.

Near Colorless
Ver Light

Cut refers to the proportions, symmetry, and finish of a diamond. Cut also regers to the shape or outline of a stone.

The Carat is the standard unit of weight used for gemstones. Carats are divided into smaller units called points. One point equals 1/100 of a carat or .01Ct.

Very Small Inclusions 
Inclusions Not Visible With Eye (Loupe Only)
Small Inclusions 
Inclusions Not Visible With Eye (Loupe Only)
Small Inclusions Visible With Eye.
Larger Inclusions Visible With Eye.
Larger Inclusions Very Visible With Eye.